Today, IT ExchangeNet announced the acquisition of Paragon by SilverTech, a national digital experience agency headquartered in Manchester, NH. Based in Cleveland, Paragon is a digital consultancy focused on customer experience, marketing technology, and digital strategy. For more than 30 years, Paragon has delivered human-centered digital solutions to a wide range of clients in healthcare, financial services, manufacturing, and other sectors.

The ink is dry, the deal is done, and the press release is out. But as any seasoned M&A leader knows, the real work, and the real risk, now begins. In the IT Services and Digital Marketing sectors, integration is where value is either realized or eroded. Here’s how to ensure your deal delivers on its promise.

Artificial Intelligence won't spell the end for Digital Marketing firms. However, much like their design counterparts decades ago, agencies not at the forefront of AI experimentation, integration, and mastery will not just be left behind—they risk getting their clocks cleaned in a rapidly evolving landscape that demands strategic adaptation.