The Federal Reserve announced yesterday a 25-basis-point cut in interest rates, lowering the federal funds rate to a range of 4% to 4.25%, marking its first rate reduction this year amid signs of a softening labor market and persistent inflation concerns. For owners of IT and digital marketing firms, this move could be pivotal.

IT ExchangeNet has increasingly emphasized selling anonymously. Remaining confidential during an exit lets founders quietly test buyer demand, control disclosure, and advance conversations without tipping off employees, customers, or competitors.

As consolidation increases across tech-enabled businesses, buyers are now weighing other multipliers alongside EBITDA. The buyers are seeking “operational maturity.” Operational maturity is the measure of a business to function without the business owner, grow, and integrate with a new organization.

You can't and you won't sell your business in 2025. This will soon be a reality. The average M&A timeline in IT spans five to eight months, and as we move through summer, the window to close a transaction in 2025 is narrowing.