The ink is dry, the deal is done, and the press release is out. But as any seasoned M&A leader knows, the real work, and the real risk, now begins. In the IT Services and Digital Marketing sectors, integration is where value is either realized or eroded. Here’s how to ensure your deal delivers on its promise.

Mergers and acquisitions are transformative opportunities for growth, innovation, and market expansion. Yet, behind the headlines, the reality is sobering: 60% of M&A deals fail to achieve their intended goals, with integration missteps cited as the primary culprit. Why do so many promising deals falter after the ink dries? The answer lies in how organizations approach post-M&A integration.