The Federal Reserve announced yesterday a 25-basis-point cut in interest rates, lowering the federal funds rate to a range of 4% to 4.25%, marking its first rate reduction this year amid signs of a softening labor market and persistent inflation concerns. For owners of IT and digital marketing firms, this move could be pivotal.

Selling a business is like selling a house. There are surface-level similarities between selling your house and business. An agent helps you list it, you see offers, there’s due diligence, and a closing. But claiming they are the same is like saying the Boston Red Sox and the New York Yankees are alike because they both play baseball. Technically true. Practically? It couldn’t be more off.