2025 Mid-Year M&A Report: Navigating a Dynamic IT and Digital Marketing Landscape
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2025 Mid-Year M&A Report: Navigating a Dynamic IT and Digital Marketing Landscape

  • Jul 14
  • 2 min read

Updated: Jul 22

As we reach the midpoint of 2025, IT ExchangeNet is proud to release our comprehensive 2025 M&A Mid-Year Report, offering valuable insights into the evolving mergers and acquisitions market within the IT services and digital marketing sectors. This report is essential reading for business owners, buyers, and sellers looking to understand the forces shaping the lower middle market today.


Key Market Highlights

Despite a complex global environment marked by geopolitical uncertainties and regulatory challenges, the M&A market in IT and digital marketing continues to demonstrate resilience and growth. Our report reveals several critical trends:

  • Consolidation Accelerates: Larger firms are actively acquiring specialized IT and digital marketing companies to expand capabilities and market reach. This trend is especially strong in managed services, cybersecurity, cloud solutions, and digital marketing agencies.

  • Cybersecurity Remains a Priority: With cyber threats growing in sophistication, companies with advanced security expertise are highly sought after, driving significant M&A activity in this space.

  • Cloud-Native Services in Demand: As businesses migrate to cloud architectures for scalability and cost efficiency, firms offering cloud migration, optimization, and cloud-based application development are prime acquisition targets.

  • AI and Machine Learning Integration: The rapid adoption of AI/ML technologies is reshaping the IT landscape. Companies that embed these capabilities into their offerings are attracting premium valuations and buyer interest.

  • Channel Partnerships Matter: Strong vendor relationships and channel partner networks are increasingly valuable assets in M&A, influencing deal structures and buyer strategies.


Market Drivers and Outlook

Fueled by low interest rates and abundant capital reserves, buyers ranging from private equity to strategic acquirers are actively pursuing deals that provide technology acquisition, market expansion, and innovation. While large megadeals dominate headlines in other sectors, the lower middle market remains vibrant, with deal values rising and deal structures evolving to meet today’s challenges.


Cross-border activity is increasing, particularly with EMEA and Asia Pacific buyers targeting the Americas, while domestic and intra-regional deals continue to be a safer bet amid geopolitical uncertainty.


Why This Matters to You

If you own an IT services or digital marketing firm, now is a pivotal moment to evaluate your strategic options. Whether you are considering a sale, seeking growth through acquisition, or exploring partnerships, understanding these market dynamics can help you position your business for success.


Get the Full 2025 M&A Intelligence Report

Download the 2025 M&A Mid-Year Report to explore detailed data, sector-specific insights, and strategic guidance tailored for the IT and digital marketing industries.


M&A Mid-Year Intelligence

Interested in exploring your M&A opportunities?

Connect with our experienced team at IT ExchangeNet to discuss how we can help you maximize your business value in this dynamic market. Reach out to Matt Olson at molson@itexchangenet.com.


IT ExchangeNet — We Sell IT and Digital Marketing Firms.

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