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Traction Consulting Group Acquired by the Emoeba Group

Updated: Nov 12

Traction Consulting Group has been acquired by Emoeba

HOUSTON, TX Emoeba Group, known for acquiring successful, founder-led tech consulting companies, has announced the acquisition of Traction Consulting Group, a leading CRM and ERP solutions provider. IT ExchangeNet guided this transaction.


Emoeba Group's Managing Partner, Mac McAdams, shared, "Today marks an exciting milestone for Emoeba as we welcome Traction Consulting to our family. This acquisition is the first step in our strategic growth plan toward our aim of being a leading provider of digital transformation solutions. We look forward to leveraging Traction's deep expertise to deliver even greater value to our clients."


IT ExchangeNet facilitated the deal with its extensive network, specializing in M&A for MSPs, MSSPs, and key channel partners such as Microsoft, Oracle, Salesforce, and ServiceNow.


Joe Wichowski, President of Traction Consulting, praised IT ExchangeNet's disciplined approach, noting, "IT ExchangeNet has a vast network of Microsoft and Salesforce buyers. They are disciplined in their approach and attracted dozens of qualified buyers who made competitive and market-rate offers for Traction. I was very satisfied with my experience."


About Emoeba Group

Emoeba Group partners with founder-led tech consulting firms, helping them achieve substantial growth. With a focus on firms generating $1.5M to $6M in revenue, Emoeba ensures smooth exits for founders while fostering sustainable business growth. By applying deep industry insights, Emoeba supports acquired companies, creating new opportunities for employees, boosting financial outcomes for former owners, and maintaining top-tier service quality for clients.


About Traction Consulting Group

Founded in 1999, Traction Consulting Group is a trusted provider of CRM and ERP solutions. Leveraging over two decades of expertise, Traction integrates and optimizes digital transformation tools to advance client success. The company specializes in Office 365, Microsoft Dynamics CRM, Salesforce, Odoo ERP, and Power BI solutions, catering to various industries with tailored approaches.


For more details on this transaction, or to discuss how an acquisition can benefit your IT business, contact our team. Matt Olson at molson@itexchangenet.com.


Our experts are ready to provide insights and answer any questions you have. Don’t miss the opportunity to leverage our services and expertise! We look forward to connecting with you.



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